Privacy policy

According to § 5 TMG

Frederic Le Pon
Fred Le Pon Photography

In the Langen Ruthen 14 67661 Kaiserslautern

Contact

Phone: 01726683690
Email: contact@fredlepon.com

Job title and professional regulations

Job title: Photographer

EU dispute settlement

The European Commission provides a platform for online dispute resolution (OS): https://ec.europa.eu/consumers/odr.
You can find our email address in the legal notice above.

Consumer dispute settlement / universal arbitration board

We are neither willing nor obliged to participate in dispute settlement proceedings before a consumer arbitration board.

Liability for content

As a service provider, we are responsible for our own content on these pages in accordance with general law in accordance with Section 7 (1) of the German Telemedia Act. According to §§ 8 to 10 TMG, as a service provider, we are not obliged to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity.

Obligations to remove or block the use of information according to general laws remain unaffected. However, liability in this regard is only possible from the point in time at which we become aware of a specific legal violation. As soon as we become aware of such legal violations, we will remove this content immediately.

Liability for links

Our offer contains links to external third-party websites over whose content we have no influence. Therefore, we cannot accept any liability for this third-party content. The respective provider or operator of the pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time they were linked. No illegal content was found at the time the link was created.

A permanent control of the content of the linked pages is not reasonable without concrete evidence of a violation of the law. If we become aware of legal violations, we will remove such links immediately.

The content and works on these pages created by the website operator are subject to German copyright law. The duplication, processing, distribution and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this website are only permitted for private, non-commercial use.

Insofar as the content on this site was not created by the operator, the copyrights of third parties are observed. In particular contents of third parties are marked as such. If you should nevertheless become aware of a copyright infringement, we would ask you to notify us accordingly. If we become aware of legal violations, we will remove such content immediately.

Data protection
privacy
We have written this data protection declaration (version 24.06.2020-311188960) to explain to you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use data and what options you have as a visitor to this website .

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage
When you visit websites these days, certain information is automatically created and stored, including on this website.

If you visit our website as you are now, our web server (computer on which this website is stored) automatically saves data such as

the address (URL) of the accessed website

Browser and browser version

the operating system used

the address (URL) of the previously visited page (referrer URL)

the host name and the IP address of the device from which access is made

Date and Time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.

Cookies
Our website uses HTTP cookies to save user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

WHAT EXACTLY ARE COOKIES?
Whenever you surf the Internet, you are using a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies save certain user data from you, such as language or personal page settings. When you call up our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies cannot access information on your PC either.

For example, cookie data can look like this:

Name: _ga

Expiry time: 2 years

Use: Differentiation of website visitors

Exemplary value: GA1.2.1326744211.152311188960

A browser should support the following minimum sizes:

A cookie should be able to contain at least 4096 bytes

At least 50 cookies should be able to be saved per domain

A total of at least 3000 cookies should be able to be stored

WHAT TYPES OF COOKIES ARE THERE?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Absolutely necessary cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.

Goal-oriented cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.

When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

HOW CAN I DELETE COOKIES?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer.

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

WHAT ABOUT MY PRIVACY?
The so-called “cookie guidelines” have existed since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data
Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments in the blog, are stored by us together with the time and the IP address. Address is only used for the specified purpose, stored securely and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by e-mail – outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.

According to Article 6 Paragraph 1 a GDPR (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time – an informal email is sufficient, you will find our contact details in the imprint.

Rights according to the General Data Protection Regulation
According to the provisions of the GDPR, you have the following rights:

Right to rectification (Article 16 GDPR)

Right to erasure (“right to be forgotten”) (Article 17 GDPR)

Right to restriction of processing (Article 18 GDPR)

Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)

Right to data portability (Article 20 GDPR)

Right of objection (Article 21 GDPR)

Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection claims have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behavior
In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The analysis of the collected data is usually anonymous and we cannot infer your person from your behavior on this website.

You can find out more about how to object to this analysis of the visit data in the following data protection declaration.

TLS encryption with https
We use https to transmit data securely on the Internet (data protection through technology design, Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser and the use of the https (instead of http) scheme as part of our Internet address.

Google Maps privacy policy
We use Google Maps from Google Inc. on our website. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google’s servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, which data is stored and how you can prevent this.

WHAT IS GOOGLE MAPS?
Google Maps is an internet map service from Google. With Google Maps you can search for exact locations of cities, sights, accommodations or companies online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

WHY DO WE USE GOOGLE MAPS ON OUR WEBSITE?
All of our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information on various locations. You can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can find the route for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

WHAT DATA IS SAVED BY GOOGLE MAPS?
In order for Google Maps to be able to offer its full service, the company must record and save data from you. This includes the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage takes place on the Google Maps website. We can only inform you about it, but we cannot influence it. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188 = h26c1Ktha7fCQTx8rXgLyATyITJ311188960-5
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. So you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee that the information stored is complete. Changes can never be ruled out, especially when using cookies. In order to identify the NID cookie, a separate test page was created, where only Google Maps was integrated.

HOW LONG AND WHERE WILL THE DATA BE STORED?
The Google servers are located in data centers all over the world. Most of the servers are located in America, however. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will still be protected almost certainly.

Google stores some data for a specified period of time. For other data, Google only offers the option of manually deleting them. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?
With the automatic deletion function of location and activity data introduced in 2019, information on location determination and web / app activity – depending on your decision – is stored for either 3 or 18 months and then deleted. In addition, you can manually delete this data from the history at any time via the Google account. If you want to completely prevent your location from being recorded, you must pause the “Web and app activity” section in your Google account. Click Data & Personalization, then click the Activity Settings option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you are using, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow it.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about data processing by Google, we recommend the company’s own data protection declaration at https://policies.google.com/privacy?hl=de.

Google Fonts privacy policy
We use Google Fonts on our website. These are the “Google Fonts” from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts / fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don’t need to worry that your Google account details will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like.

WHAT ARE GOOGLE FONTS?
Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

WHY DO WE USE GOOGLE FONTS ON OUR WEBSITE?
With Google Fonts we can use fonts on our own website, but don’t have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use with mobile devices. When you visit our site, the small file size ensures a quick loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.

WHAT DATA IS STORED BY GOOGLE?
When you visit our website, the fonts are downloaded from a Google server. This external call transfers data to the Google server. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software area.

Google Fonts securely stores CSS and font requests with Google and is therefore protected. With the usage figures collected, Google can determine how well the individual fonts are being received. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts’ BigQuery database. Entrepreneurs and developers use the Google BigQuery web service to examine and move large amounts of data.

It should be noted, however, that information such as language settings, IP address, version of the browser, screen resolution of the browser and the name of the browser are automatically transmitted to the Google server with every Google Font request. It is not clear whether this data is saved or not clearly communicated by Google.

HOW LONG AND WHERE WILL THE DATA BE STORED?
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. With this, Google is pursuing the goal of fundamentally improving the loading time of websites. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?
The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=311188960. In this case, you only prevent data storage if you are not visiting our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. We can therefore have unlimited access to a sea of fonts and thus get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311188960. Although Google deals with data protection issues there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

You can also read which data is generally recorded by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Fonts Local Privacy Policy
We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We have integrated the Google fonts locally, i.e. on our web server – not on the Google servers. As a result, there is no connection to Google servers and therefore no data transmission or storage.

WHAT ARE GOOGLE FONTS?
In the past, Google Fonts was also called Google Web Fonts. This is an interactive directory with over 800 fonts that Google provides for free. With Google Fonts you could use fonts without uploading them to your own server. But in order to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not send any data to Google Fonts.

Google Analytics privacy policy
We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your needs. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

WHAT IS GOOGLE ANALYTICS?
Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we receive reports on your user behavior. These reports can include the following:

Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.

Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.

Acquisition Reports: Acquisition reports give us helpful information on how we can get more people excited about our service.

Behavioral Reports: This is where we learn how you interact with our website. We can understand which path you take on our site and which links you click.

Conversion reports: Conversion is a process in which you carry out a desired action based on a marketing message. For example, when you go from being a pure website visitor to being a buyer or newsletter subscriber. With the help of these reports, we can find out more about how you receive our marketing measures. This is how we want to increase our conversion rate.

Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are reading this text.

WHY DO WE USE GOOGLE ANALYTICS ON OUR WEBSITE?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures in a more individual and cost-effective manner. After all, it only makes sense to show our products and services to people who are interested in them.

WHAT DATA IS STORED BY GOOGLE ANALYTICS?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is saved together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.

Tags such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, approve it. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152311188960-5
Purpose: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152311188960-1
Purpose: The cookie is also used to differentiate between website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser again.
Expiration date: after closing the browser

Name: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /
Purpose: The cookie is used to identify the source of the traffic on our website. This means that the cookie stores where you came to our website from. That could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to save custom user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google keeps changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. In this way we get information about where you are on our site.

Session duration: Google defines the session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: We are talking about a bounce if you only view one page on our website and then exit our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that it cannot be clearly assigned.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us, of course, also interested in which website or which advertising you came to our site.

Further data are contact details, any ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

HOW LONG AND WHERE WILL THE DATA BE STORED?
Google has distributed your servers all over the world

Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

A standard storage period for your user data of 26 months is set in Google Analytics. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five variants available for this:

Deletion after 14 months

Deletion after 26 months

Deletion after 38 months

Deletion after 50 months

No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?
According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. Use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311188960. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ? hl = de.

Google Analytics reports on demographics and interests
We have switched on the functions for advertising reports in Google Analytics. The demographics and interests reports contain information on age, gender and interests. This enables us – without being able to assign this data to individual persons – to get a better picture of our users. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated by checking the box.

Google Tag Manager privacy policy
For our website we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what the Google Tag Manager does, why we use it and in what form data is processed.

WHAT IS THE GOOGLE TAG MANAGER?
The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from Google’s internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

WHY DO WE USE THE GOOGLE TAG MANAGER FOR OUR WEBSITE?
As the saying goes: organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers. And for this tracking to work, we have to integrate the corresponding JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track of things. That is why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep our day jungle in order.

WHAT DATA IS STORED BY THE GOOGLE TAG MANAGER?
The Tag Manager itself is a domain that does not set cookies and does not save any data. He acts as a mere “administrator” of the implemented tags. The data is recorded by the individual tags of the various web analysis tools. The data is passed through to the individual tracking tools in the Google Tag Manager and is not saved.

The situation is completely different, however, with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymised form. We therefore consent to our website data being passed on anonymously. In spite of long research, we were unable to find out exactly which summarized and anonymous data is forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized on the basis of the information collected.

HOW LONG AND WHERE WILL THE DATA BE STORED?
When Google stores data, this data is stored on its own Google servers. The servers are distributed all over the world. Most of them are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?
The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311188960. If you want to find out more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Newsletter data protection declaration
If you subscribe to our newsletter, you transmit the above personal data and give us the right to contact you by email. We use the data stored when registering for the newsletter only for our newsletter and do not pass it on.

If you unsubscribe from the newsletter – you will find the link for this at the bottom of every newsletter – then we will delete all data that was saved when you registered for the newsletter.

MailChimp privacy policy
Like many other websites, we also use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp we don’t have to install anything and can still draw on a pool of really useful functions. In the following, we will go into more detail about this email marketing service and inform you about the most important aspects of data protection.

WHAT IS MAILCHIMP?
MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we don’t have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure – which is available via the Internet – on an external server. This way of using software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can carry out individual campaigns, regular campaigns, autoresponders (automatic e-mail), A / B tests, RSS campaigns (sending out in a predefined time and frequency) and follow-up campaigns .

WHY DO WE USE MAILCHIMP ON OUR WEBSITE?
We generally use a newsletter service so that we can stay in contact with you. We want to tell you what’s new with us or what attractive offers we currently have in our program. We always look for the simplest and best solutions for our marketing measures. And for this reason we also decided to use Mailchimp’s newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. In this way we can create interesting and beautiful newsletters in a short time. With the design templates we offer, we design each newsletter individually and thanks to the “responsive design”, our content is also displayed legibly and beautifully on your smartphone (or any other mobile device).

Thanks to tools such as the A / B test or the extensive analysis options, we can see very quickly how you get our newsletters. In this way we can react if necessary and improve our offer or our services.

Another advantage is Mailchimp’s “cloud system”. The data is not stored and processed directly on our server. We can retrieve the data from external servers and in this way save our storage space. In addition, the maintenance effort is significantly lower.

WHAT DATA DOES MAILCHIMP SAVE?
The Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to contact you (provided you have subscribed to our newsletter). If you become a subscriber to our newsletter via our website, you confirm your membership in an email list from MailChimp by email. So that MailChimp can also prove that you have registered yourself in the “list provider”, the date of the entry and your IP address are saved. MailChimp also stores your email address, your name, the physical address and demographic information such as language or location.

This information is used to send you e-mails and to enable certain other MailChimp functions (such as evaluation of the newsletter).

MailChimp also shares information with third party providers to provide better services. MailChimp also shares some data with third-party advertising partners in order to better understand the interests and concerns of its customers so that more relevant content and targeted advertising can be provided.

Using so-called “web beacons” (small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked. All of this information is stored on the MailChimp servers. This gives us statistical evaluations and enables us to see exactly how well you received our newsletter. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. In this way, for example, the dispatch can be technically optimized or the location (country) of the recipient can be determined.

The following cookies can be set by Mailchimp. This is not a complete list of cookies, but rather an exemplary selection:

Name: AVESTA_ENVIRONMENT
Value: Prod
Purpose: This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiration date: after the session ends

Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001311188960-3
Purpose: The cookie is used to distinguish a person from a bot. This enables secure reports on the use of a website to be generated.
Expiry date: after 2 hours

Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486 ~ FEsKGvX8eovCwTeFTzb8 // I3ak2Au…
Purpose: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a safe and easy virtual payment process. For this, the user is anonymously identified on the website.
Expiry date: after 2 hours

Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045311188960-9
Purpose: We could not find out any more detailed information about the purpose of this cookie
Expiry date: after one year

Sometimes it can happen that you open our newsletter for a better presentation via a link provided. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies (small text files that save data on your browser) on its own websites. Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In the “Cookie Statement” from MailChimp (at: https://mailchimp.com/legal/cookies/) you can find out exactly how and why the company uses cookies.

HOW LONG AND WHERE WILL THE DATA BE STORED?
Since MailChimp is an American company, all collected data is also stored on American servers.

In principle, the data remains permanently stored on Mailchimp’s servers and is only deleted when you request it. You can have your contact deleted by us. This permanently removes all of your personal data for us and anonymizes you in the Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there and we will receive a notification from MailChimp. After we received the email, we have 30 days to delete your contact from all connected integrations.

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?
You can withdraw your consent to receive our newsletter at any time within the received email by clicking on the link in the area below. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you get to a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Deactivating or deleting works a little differently depending on the browser. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

MailChimp is an active participant in the EU-U.S. Privacy Shield Framework which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=311188960. You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, information on data protection at MailChimp (privacy) can be found at https://mailchimp.com/legal/privacy/.

Source: Created with the data protection generator from AdSimple in cooperation with 123familie.de