What is personal branding?

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” People don’t care what you know until they know what you care”

— Theodore Roosevelt, 26th President of the USA

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Personal branding is the process by which you market yourself and the image of yourself that you want to communicate on and off the internet.

It is the subtle blend of your skills, experience, and personality that you want the world to see. It is the story of your personality, your values ​​or those of your company that you want to relate to the world. It is YOUR “digital” you. (additional and complementary information are give by Wikipedia)

Well managed, your image is different from others and from other companies and becomes a brand.

Human nature makes us feel closer to people whose values ​​and interests we share. By communicating about your personal values ​​and those of your company, you make this authentication easier.

“Remember that nature abhors a vacuum.”

You can either ignore your personal branding and let your branding shape itself, unchecked and aimlessly, at the risk of it not fitting you.

Or you take control of it and can finally communicate your values ​​to your customers.

Until the advent of the internet, your personal brand was really just your business card or flyer that you could distribute. At that point in time, these commercial supports had already to match the image of your personality or your company. It was necessary to mark the spirits so that you would be remembered like a mark. It was a huge effort ultimately reaching very few people (only those you give these documents to).

Nowadays, social networks are like hundreds of thousands of business cards, flyers given to hundreds of thousands (even more) of people, future customers, future partners around the world!

Personal branding is the process by which you market yourself and the image of yourself that you want to communicate on and off the internet.

It is the subtle blend of your skills, experience, and personality that you want the world to see. It is the story of your personality, your values ​​or those of your company that you want to relate to the world. It is YOUR “digital” you. (additional and complementary information are give by Wikipedia)

Well managed, your image is different from others and from other companies and becomes a brand.

Human nature makes us feel closer to people whose values ​​and interests we share. By communicating about your personal values ​​and those of your company, you make this authentication easier.

“Remember that nature abhors a vacuum.”

You can either ignore your personal branding and let your branding shape itself, unchecked and aimlessly, at the risk of it not fitting you.

Or you take control of it and can finally communicate your values ​​to your customers.

Until the advent of the internet, your personal brand was really just your business card or flyer that you could distribute. At that point in time, these commercial supports had already to match the image of your personality or your company. It was necessary to mark the spirits so that you would be remembered like a mark. It was a huge effort ultimately reaching very few people (only those you give these documents to).

Nowadays, social networks are like hundreds of thousands of business cards, flyers given to hundreds of thousands (even more) of people, future customers, future partners around the world!

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Millennials are wary of advertising, among other things.

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Your personal brand therefore allows you to stand out from others and build trust. It makes you unforgettable. People who share the same values as your brand feel closer to them.

Modern marketing has followed the trend of “influencers” in recent years.

There has been a movement to personalize the key people in a business, the “Cs”.

Steve Jobs used personal branding long before the phrase was even known as the face of Apple.

It makes sense for any business owner or manager to first connect one-on-one with prospects before attempting to get the business message across.

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“”The ultimate goal of personal branding is to become a brand!””

— Fred Le Pon, Photographer

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Your photographer is your best help for your personal branding

We offer you to work with you to regain control of your personal branding.

Together we will define the right strategy by identifying your audience, the values you want to communicate.

We’ll find the most appropriate social networks.

By the end of our collaboration, you will have enough photos to start your personal branding.

Furthermore, we make sure that you have enough photos for your website (photos, banners), a well as your commercial media (photos for your flyers, your business cards).

Of course you’ll have enough photos of you and your company, your personality, your values, your professional activities and what you produce. 

Consequently, you’ll be able to  communicate effectively and in the long term on social networks.

Together we will determine the best strategy for you and your social media

Before our photo shoot (Mega and Giga), we jointly identify the profile of your customers, your archetype and the message you want to communicate.

Once the session is over, you will have enough photos to keep your social networks going for many months. We bring our mobile studio to take a headshot of you. You will also get business portraits, outdoor portraits, details, casual portraits, your services / products, what sets you apart from your competitors …)

choose the Personal branding plan that best suits your needs and your budget.

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