FIRST STEPS WITH LINKEDIN
LINKEDIN GUIDE 2021
LinkedIn is an American social network founded in 2003 for professionals and bought by Microsoft for $ 26 billion in 2016.
The aim is to enable you to build up your professional network and to facilitate contacts between the members of this network. It is also a way to place online content related to your activity, create a “personal branding” (you are your own brand!), But also manage your digital identity.
LinkedIn confirms its position as the market leader in professional social networks with the number of active members: more than 575 million worldwide, 260 million active users per month and 14 million LinkedIn accounts in Germany.
Over the years, LinkedIn has caught up with Xing and should soon overtake it to become the number 1 platform for professionals.
There are three types of professional connections on LinkedIn:
- Direct contacts
- Contacts of our contacts
- Contacts of the contacts of our contacts
Thanks to these contacts, LinkedIn is used both for recruitment and for the search for service providers / partners, but also for potential customers. The aim is to develop everyone’s business through the network thanks to these contacts. With more than 20 million companies referenced on the site and 14 million open positions, it’s no surprise that 90% of recruiters use LinkedIn on a regular basis.
With LinkedIn you can maintain and develop your professional relationships at the same time.
You can share your image, expertise and reputation with the network you have created.
As the first tool at your disposal to stand out from the competition (yes! Let’s not be afraid to talk about the competition), your profile must be complete (only 50% of the current profiles are! !).
IMPORTANCE OF THE LINKEDIN PROFILE PHOTO
A good photo creates 14 times more profile views than a bad one. It takes less than a second for a potential recruiter to get an initial opinion on a candidate and one thing is for sure, that second they’ll be looking at your photo !!
“You’ll never get a second chance to make a great first impression.”— David Swanson
But then what is a good photo?
I’m sorry to tell you, but a good photo is often (but unfortunately not always) taken by a professional. Stop selfies taken by a smartphone as best it is (the smartphone, not the selfie!)
This photo should immediately reflect the CONFIDENCE that you have in yourself and that the recruiter can ask of you, but also the impression of an ACCESSIBLE , open, friendly person.
CONFIDENCE and ACCESSIBILITY … Welcome to C & A!
For more information or to plan your photo shoot, do not hesitate to contact me by email at firstname.lastname@example.org or visit my website www.fredlepon.com & nbsp;
THE LINKEDIN BANNER
LinkedIn offers you the opportunity to change your profile banner. Never neglect the options available to you on LinkedIn (and therefore Microsoft).
The banner is used to contextualize your profile. Change it to reflect the field that you are the expert in (because yes, you are an expert) or that you want to integrate.
How to change your banner
Go to your profile and click on the pencil in the first title block
Then click the pencil on the banner and select your picture.
THE TITLE OF YOUR LINKEDIN PROFILE
What we want to be may be different from what we are now.
Your profile title can reflect either your position or your ambition. Whether you want to continue in your area or explore another, the title of your profile should reflect what YOU are looking for.
Remember, recruiter searches are based on keywords. These must appear in the title of the profile window.
“The photo, the impact of keywords, job titles, skills and contact details help create your professional identity.”
Go to your profile and click on the pencil in the first title block
It has to be a salesman, precise and, if possible, contain numbers. As much as possible, help recruiters “measure” your skills, efficiency and expertise.
THE SIMPLIFIED URL
Simplify the life of recruiters by simplifying your profile URL. It will also be easier to remember and put in your signature clip during your professional correspondence.
While you’re on the page where you can change your URL, as we mentioned earlier, there is one option that LinkedIn gives you in particular that shouldn’t be neglected. Create your LinkedIn badge (which is a link to your online profile) and paste it on your email signature, blog, or online resume.
You promote Microsoft. If you help him, he will help you.
FIND THE COMPANY / SCHOOL TO LINK IT WITH EXPERIENCE OR EDUCATION
Allows members of the same school in the same company to be selected via groups and filters.
Very useful for finding people who have been on the same journey as you or for finding employees from a specific company.
By displaying the company / school symbol, the profile remains easy to read.
Ampoule If you add any training or experience to your profile, focus on finding it in the school or business database.
To do this, LinkedIn guides you in writing and guides you in your research.
PREFERRED SYMBOLS AS DRAWINGS IN THE LIST
Makes reading easier and more enjoyable and clearer. Plus, an icon in your profile title will grab passers-by’s attention … help recruiters see you!
USE RICH CONTENT
Don’t hesitate to add links to articles, websites, or videos that might provide additional information and help you understand any experience or training on your profile. This additional information can also confirm the functions you are using.
IMPORTANCE OF RECOMMENDATIONS AND CONFIRMATIONS OF SKILLS IN LINKEDIN
Are you not inclined to book one restaurant instead of another through TripAdvisor or Booking as this is recommended by many customers?
The same goes for LinkedIn. So don’t hesitate to ask your network to recommend your expertise. This just gives your profile a little more credibility.
Try to get a good ten. The more you have the better. You can then choose which ones to display in your profile.
And don’t forget to list at least 5 relevant skills, as this will multiply by 31 the probability that your profile will be discovered and someone will send you a message.
TO BE SEEN ON LINKEDIN YOU MUST BE ACTIVE.
One of the tools that can help you get visible on LinkedIn is your network. The more developed it is, the more your interventions, articles, and comments will be seen and weighed. The more you are seen, the more you will be perceived as an expert!
To be “active” on LinkedIn, you need to expand your network. Quickly exceed the threshold of 500 contacts (at this point LinkedIn only shows “+ 500 …” in your profile).
However, this is only a first step, a first threshold. Try to reach the contact threshold of 2000 as soon as possible. At this point, each of your interventions will be seen by several thousand people and will go a long way towards enhancing your digital identity. Focus on your area of expertise (the one you are researching) and be active. Remember, when your 2,000 contacts see and react to your LinkedIn activity, YOUR contacts see it too. If 200 of your contacts respond, thousands of others will see your activity … inevitably there will be hundreds of potential recruiters among them. Link your name to a domain and the day a company searches in that domain, your name will instantly reappear.
DEVELOP YOUR NETWORK ON LINKEDIN
Make contact inquiries, make contact inquiries, make contact inquiries, make contact inquiries, make contact inquiries …
Did I tell you to make contact requests?
Expand your network. Prioritize people you don’t already know without forgetting those you know as they may be in contact with the right recruiter.
Remember to focus on YOUR goal. The subject area of your research.
Enter your search in the search bar at the top of the screen.
For example people who work at BMW, but in Berlin
At this point the list is far too long and does not take any geographic concept into account.
This list must be limited to BMW employees who work in the Berlin region, for example. To do this, filter by LOCATIONS.
Once the region has been selected and the filter applied, the rest seems immediately more obvious.
THE GROUPS IN LINKEDIN
Groups on LinkedIn work the same as groups on Facebook. The aim is to meet common interests. Join these groups and bring your expertise to those who speak the same language as you.
Enter a keyword in the search bar and this time filter by groups.
DEVELOP YOUR NETWORK SETTING
You have created a full profile on LinkedIn and built your network. Big ! Now make yourself known and most importantly … recognize!
Be active and visible on LinkedIn. How should i be Very easy … creating content.
Create articles if you want … and have the time.
If you don’t want to spend your life on LinkedIn, be smart … and post twice a day every day! Is that wise
AUTOMATE YOUR DIGITAL PRESENCE
There are tools that allow you to be present on the web … without being in front of your screen.
NETVIBES (or Freedly.com)
NETVIBES This option allows you to use the RSS feeds of certain websites to view the most recently published articles in a single interface. A tutorial can be found at https://documentation.netvibes.com/tutorials#add_content
You can be satisfied with the free version!
Once the interesting articles have been selected in NETVIBES, copy their URL and “inject” them into HOOTSUITE
HOOTSUITE allows you to plan your activities on the Internet in advance and publish the selected items for you on the date and time you choose.
Again, the free version is more than enough.
TIME FOR LINKEDIN
Give yourself an hour (for example on Sunday morning) to prepare your post of the week (NETVIBES + HOOTSUITE) and spend 15 minutes a day on LinkedIn to like, share, comment on related posts with your research … in other words, to be seen!
Now you have all the tools at hand to conduct fruitful research. It’s up to you to use them!
Do not hesitate to contact us if you need more information or if you want to finally have a perfect LinkedIn profile picture.